Pritzker School of Molecular Engineering Brand Launch

UChicago Creative spearheaded the development of a new visual identity and comprehensive marketing materials for PME, positioning the school as a leader within the University of Chicago and its respective field.

Objective:
To establish PME as a prominent institution within the University of Chicago through the creation of a distinctive visual identity and effective marketing materials aimed at attracting students, faculty, and industry partners.

Key Deliverables:

1. New visual identity for PME, reflecting its unique position within the University of Chicago.

2. Recruitment materials targeting prospective students and faculty, highlighting the opportunities available within PME's degree programs.

3. Collateral materials for corporate engagement, aimed at fostering partnerships and sponsorship opportunities within the industry.

Outcome:
The collaborative efforts resulted in a revitalized visual identity for PME, effectively communicating its status as a leading institution. The recruitment materials successfully attracted a broader audience, while the corporate engagement collateral facilitated the establishment of valuable partnerships and sponsorships, further enhancing PME's reputation and influence within the academic and industry spheres.