Materializing: Eero Saarinen
The "Materializing Saarinen" project is an exploration of organizing, understanding, interpreting, and graphically translating architectural content, inspired by the work of Eero Saarinen. This project focuses on creating a multi-page document that showcases Saarinen's architectural design process and evolution. Typography is used as a thematic device, emphasizing the deliberate process of creative problem-solving. Saarinen's blueprints and use of materials serve as inspirations for the project's visual direction.
Scope
Book Design
Typography
Personal Project
Year
2020
Project Parameters and Approach:
Content Selection:
The project begins with the selection of architectural content related to Eero Saarinen's work. This content may include blueprints, sketches, photographs, and written descriptions.
Typographic Systems:
Typographic systems are developed to organize and present the architectural content cohesively. Grid usage and page composition principles are employed to maintain a unified visual structure.
Thematic Typography:
Typography is used thematically to reflect the architectural design process. This may involve using different typefaces, styles, and layouts to convey the evolution of Saarinen's architecture.
Materialization Focus:
The concept of "materializing" Saarinen's designs is central to the project. Elements from InDesign that went into the book, such as grids and layout components, are integrated to highlight the design process.
Creative Problem Solving:
The project adopts a deliberate process for creative problem-solving, considering how to best convey the narrative of Saarinen's architectural evolution through typography and layout.
Multi-Page Document:
The final output is a multi-page document, a book that visually expresses the design process and evolution of Saarinen's architecture.
Outcome:
The "Materializing Saarinen: Exploring Typographic Systems in Architectural Design" project aims to create a visually expressive and thematically rich document that conveys the architectural journey of Eero Saarinen. By adopting typographic systems, grid usage, and thematic typography, the project organizes and presents architectural content in a logical and unified manner.
Key Elements:
Selection of architectural content related to Eero Saarinen.
Development of typographic systems for content organization.
Thematic use of typography to reflect design evolution.
Focus on materialization and design process elements.
A multi-page document as the final output.
This project invites viewers to engage with the architectural design process through typography and layout, providing insight into the creative problem-solving and evolution of Saarinen's iconic designs.