Go Deep Campaign &
Friday Evening Lecture Series
The Marine Biological Laboratory (MBL) embarked on an exciting initiative called "Go Deep," a cutting-edge immersive research program in discovery-driven biological sciences. To engage and captivate current students, MBL sought to create eye-catching and modern recruiting materials that would align with their branding while emphasizing the program's immersive nature.
Client
The University
of Chicago
Marine Biological Laboratory
Scope
Marketing
Advertising
Year
2023
Design Concept:
The design concept revolved around a 3-tiered bubble motif, symbolizing the deep and immersive nature of the "Go Deep" program. This design element was paired with MBL's iconic blue and green gradient, ensuring a seamless integration with their existing branding.
Objective:
The primary objective of this project was to develop a captivating and contemporary design concept that would not only serve as recruiting material for the "Go Deep" program while adding to MBL's core assets, including the Friday Evening Lecture series, email campaigns, and future promotional materials.
Key Deliverables:
Go Deep Immersive Research Program Recruitment Material:
Brochures: Engaging brochures with the 3-tiered bubble design, program highlights, and compelling visuals.
Flyers: Eye-catching flyers for emails and websites, showcasing the immersive research experience.
Interactive Material: A dedicated web brochure, email template with interactive elements, program details, and application information.
Refreshed Core Assets:
Friday Evening Lecture Series: A new visual identity for the lecture series, maintaining consistency with the Go Deep branding while highlighting its significance.
Email Campaign Templates: Modern and responsive email templates for MBL's email marketing campaigns.
Future Assets: Guidelines and design templates for future promotional materials, ensuring brand consistency.
Outcome:
The "Go Deep: MBL's Immersive Research Experience Branding Refresh" project successfully resulted in a visually captivating and cohesive design concept that effectively communicated the immersive nature of the program. By refreshing MBL's core assets, this project laid the foundation for a unified and contemporary brand image, reinforcing MBL's commitment to cutting-edge research and education in biological sciences.
Key Visual Elements:
3-tiered bubble motif symbolizing depth and immersion.
Blue and green gradient, MBL's iconic colors, maintaining brand recognition.
Modern and clean typography for readability and contemporary appeal.
This project not only served the immediate goal of recruiting for the "Go Deep" program but also positioned MBL for future success with a refreshed and cohesive visual identity.