Scented Harmony
The "Scented Harmony" project is a conceptual collaboration between MAC Cosmetics and Starbucks, two iconic brands renowned for their strong visual identities and dedicated fan bases. This collaboration explores the creation of innovative products that merge the worlds of makeup and coffee, offering unique and enticing experiences for consumers.
Personal Exploration
Scope
Branding
Marketing
Year
2020
Objective:
The primary objective of this project is to conceptually explore the creation of innovative, cross-industry products that capture the essence of both MAC Cosmetics and Starbucks. By blending the worlds of beauty and coffee, the project aims to engage and captivate a diverse audience while staying true to the core identities of both brands.
Outcome:
The "Scented Harmony" project envisions a world where makeup enthusiasts can enjoy the soothing aroma of coffee-infused candles, coffee lovers can savor makeup-inspired sparkling water, and collectors can own a limited-edition beauty set that encapsulates the essence of both brands. This project exemplifies the creative potential of cross-industry collaborations in offering consumers unique and memorable experiences.
Key Deliverables:
Collaboration Identity/Logo
Marketing and Branding Materials
Presentation of the Concept
This imaginative collaboration project seeks to inspire creativity, innovation, and collaboration in the world of branding and product development.