Clinical Trials Day
UChicago Medicine recognized the importance of Clinical Trials Day, a day dedicated to honoring the remarkable achievements and commitment of clinical trials research professionals. To celebrate this occasion and showcase their contributions, UChicago Medicine initiated a multifaceted campaign that utilized social media platforms and digital screens across their campus.
Client
The University of Chicago Medicine
Scope
Advertising
Marketing
Year
2022
Objective:
The primary objective of this project was to create a comprehensive campaign that would engage the UChicago Medicine community and the broader public in celebrating Clinical Trials Day. The campaign aimed to highlight the significant contributions of UChicago Medicine's physicians and scientists in shaping modern medicine and advancing clinical care through breakthroughs in clinical trials.
Campaign Components:
Social Media Content:
Engaging Posts: A series of engaging and informative social media posts highlighting the accomplishments of UChicago Medicine's clinical trials researchers.
Visuals: Eye-catching visuals showcasing achievements.
Staff Spotlights: Personal profiles and stories of UChicago Medicine physicians and scientists involved in groundbreaking clinical trials.
Digital Screens Across Campus:.
Event Promotion: Promotion of Clinical Trials Day events and activities happening on campus.
Interactive Campaign Hashtag:
Creation of a unique and memorable hashtag to encourage staff, patients, and the public to share their own stories and experiences related to clinical trials.
Outcome:
The "Clinical Trials Day Celebration: UChicago Medicine Social Media and Campus Digital Screen Campaign" successfully engaged the UChicago Medicine community and raised awareness about the vital work of clinical trials researchers. The campaign not only celebrated the accomplishments of UChicago Medicine's physicians and scientists but also encouraged dialogue and participation from patients and the broader public.
Key Messaging:
Recognizing Clinical Trials Day and honoring clinical trials research professionals.
Showcasing UChicago Medicine's contributions to shaping modern medicine through breakthroughs in clinical trials.
Highlighting the dedication and innovation of physicians and scientists.
This project demonstrated UChicago Medicine's commitment to advancing healthcare through research and celebrated the unsung heroes behind groundbreaking clinical trials. It fostered a sense of pride and unity among the UChicago Medicine community while educating the public about the critical role of clinical trials in advancing healthcare.